from the Frankfurter Allgemeine Zeitung 20.03.2010, via Sign and Sight's from the Feuilltons feature
Jürgen Kuri assistant editor-in-chief of c't, explains why web filters are so important, and why only social networks have the power to counteract the Google algorithm: "Algorithms are not moral and not intelligent. Algorithmic filters lead to mainstreaming, which smacks of the Matthew effect: "To all those who have, more will be given".
Things that are known are strengthened by repetition and more versions of the same; the unknown things and things that don't conform are blended out. But user behaviour on social networks demonstrates that filters can work differently. The network of relations between circles of friends on Facebook and groups of followers on Twitter, creates a social filter of tips, links, retweets, statements and comments."